The paper extends the new way of manipulating the consumers and divert their mind to enhance the marketing, and previous reviews by its induction of results from a series of empirical studies that have worked in past. Public realized about the products which contain this types of messages are likely to impact and public try to manipulate by the claims of advertising. To induce this type of messages provides the opportunities of redirecting or moving the design and process towards necessary direction. In education it’s noted to include the Subliminal Messages, consciously or unconsciously, and may use to hinder the originality of students. Progress towards this area has been started, and remains it’s a limited factor to describe the findings from this research. From Justin Bieber, to One Direction and Taylor swift, these hidden messages in popular music videos are finally revealed. Major limitations of this study were its context, because it only lies between consumers of Hyper Stores. Population of this study was the consumers of Hyper Stores in Punjab, Pakistan. Researcher used questionnaire and survey to measure the participants and to know about subliminal messages, and how they believe on subliminal messages. Researcher will use explanatory approach with quantitative methods (Regression analyses) to collect and analyze the data. Set the message track to start five minutes after the masking track starts, The five minute time lag will give your brain time to relax before taking in the subliminal.
The volume on the masking and message tracks should differ by about 15 decibels, although this may vary. The study explores the methodology with focuses on evidence from previous literature and empirical studies. Lower the volume on the message track so that it is barely audible.
The aim of study was to find out the impact of variables (subliminal messages and the effect of age) on consumer behavior. Researcher used the music to test the participants of this research with three different conditions to match the suggestions and subliminal message the use of suggestion as mismatched with subliminal message No suggestions for subliminal message. This paper aims to investigate the impact of subliminal messages through music in Hyper stores in Punjab, Pakistan and their effect on consumer behavior.
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